Mar 28, 2024  
2016-2017 Undergraduate Bulletin 
    
2016-2017 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 107 - Public Relations Campaigns

Semester Hours: 3
Fall, Spring
Capstone course for advanced public relations students combining theory and experiential components and enabling students to develop their own public relations campaigns for a client assigned by the instructor. Working with clients on a probono basis, students develop a greater understanding of public relations needs in a world where social responsibilities, ethics, values and community service are stressed. Emphasis placed on strategic planning, objectives, and identification of appropriate techniques.

Prerequisite(s)/Course Notes:
PR 101  or 102 , and 103 . No liberal arts credit.





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