Jan 14, 2025  
2016-2017 Graduate Studies Bulletin 
    
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2016-2017 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 280 - Advanced Marketing Research


Semester Hours: 3
Periodically
Course covers advanced techniques of marketing research. Topics include analysis of qualitative data, complex experimental design, advanced sampling, interpretation of multivariate data for marketing decision making, marketing information systems.

Prerequisite(s)/Course Notes:
MKT 245 , BAN 250 . Open only to matriculated MS in Marketing Research  students.




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