PR 102 - Public Relations Research and Analytics
Semester Hours: 3
This course is designed to provide students with an understanding of the importance of research in developing public relations strategies that impact public awareness and action. Conducting their own projects, students learn how research can be used to create and strengthen public relations campaigns. Students gain an understanding of probability sampling, research methodologies, digital and social media surveys, data analytics and report writing. Students will learn how to obtain and analyze information and how to present and communicate findings into actionable recommendations.
Click here for Fall 2021 course offering(s).
Click here for Spring 2022 course offering(s).
Click here for Summer I 2021 course offering(s).
Click here for Summer II 2021 course offering(s).
Click here for Summer III 2021 course offering(s).
Add to Personal Catalog (opens a new window)