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Dec 27, 2024
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PR 114 - Disciplines in Public RelationsSemester Hours: 3
Open to PR graduating seniors only. A curriculum in public relations intends to introduce students to the broad theories and practices of the profession, and look at how public relations practitioners ply their trade in media relations, employee relations, consumer relations, and governmental relations. This course will examine how public relations theories and tools become specialized for individual and varying disciplines. Through guest lectures, case studies, and selected readings, students will examine fields including (but not limited to) sports public relations, healthcare public relations, travel public relations, lifestyle public relations, entertainment public relations, fashion public relations and non-profit public relations. Differences will be examined from the perspectives of the corporate, in-house and agency work environments.
Prerequisite(s)/Course Notes:
Open only to PR graduating seniors. (Formerly PR 180F)
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