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Dec 22, 2024
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MKT 212 - Strategic Marketing of Services
Semester Hours: 3
Periodically
A specialized course dealing with the strategic decision making for marketing of services. The course deals with the special nature of services and their marketing implications. Topics include strategic analysis of services, service quality and standardization, issues related to customer satisfaction, industrialization of services, use of technology in service delivery, ethical considerations, and service marketing in global markets. Applications of these concepts to specific industries (e.g., health care, hospitality) are also discussed.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements. Credit given for this course or MKT 228 , not both.
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