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Dec 22, 2024
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MKT 228 - Marketing of Healthcare Services
Semester Hours: 3
This is a specialized course dealing with strategic issues related to marketing of healthcare services. Industry and environmental factors that affect healthcare sector, such as growth rate, shifting client demographics, globalization, technological advances, consolidation among providers, and increasingly demanding customers will be discussed. Topics include understanding the roles that health service providers play in assuring a quality service encounter, how the process of providing the service impacts perceived service quality, and how servicescape factors influence consumer choice in service providers.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Frank G. Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements. Credit given for this course or MKT 212 , not both.
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