Jul 17, 2024  
2018-2019 Graduate Studies Bulletin 
2018-2019 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 280 - Advanced Marketing Research and Analytics

Semester Hours: 3

Advanced techniques of marketing research and analytics. Topics include a mix of analysis of qualitative data, complex experimental design, advanced sampling, interpretation of advanced multivariate data and marketing analytics useful for strategic marketing decision making.

Prerequisite(s)/Course Notes:
MKT 245 , BAN 250 . Open only to matriculated MS in Marketing Research  and Analytics students.

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