Jun 12, 2025  
2018-2019 Graduate Studies Bulletin 
    
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MKT 280 - Advanced Marketing Research and Analytics


Semester Hours: 3
Periodically

Advanced techniques of marketing research and analytics. Topics include a mix of analysis of qualitative data, complex experimental design, advanced sampling, interpretation of advanced multivariate data and marketing analytics useful for strategic marketing decision making.

Prerequisite(s)/Course Notes:
MKT 245 , BAN 250 . Open only to matriculated MS in Marketing Research  and Analytics students.


View Course Offering(s):

Summer I 2025

Summer II 2025

Summer III 2025

Fall 2025



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