Mar 28, 2024  
2018-2019 Graduate Studies Bulletin 
    
2018-2019 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 311 - Thesis in Marketing Research II


Semester Hours: 3
Periodically
This is the second of a two-course sequence for a thesis in marketing research (MKT 310  and 311). The student executes a research study related to a marketing problem or opportunity.  The student works individually under the guidance of a thesis adviser on a one-on-one basis. The student collects data using appropriate sample size and analyzes the data by appropriate analytical methods. The student is required to prepare a written report of the findings and their implications and make an oral presentation.

Prerequisite(s)/Course Notes:
MKT 310  and permission of the department chairperson. Corequisite: MKT 280 . Open only to matriculated MS in Marketing Research  students. (Formerly Thesis in Marketing Research.)





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