Feb 02, 2026

2008-2009 Undergraduate Bulletin

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2008-2009 Undergraduate Bulletin [ARCHIVED BULLETIN]

Marketing, B.B.A. Specialization in

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All specializations must have prior approval of adviser.

Program Requirements

The requirements are: MKT 124, 144, 175; and four additional three-credit courses in marketing (may include GBUS 170).

MKT 124 - Consumer Behavior Semester Hours: 3
MKT 144 - Marketing Research Semester Hours: 3
MKT 175 - Marketing Planning and Strategy Semester Hours: 3

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