Apr 15, 2025  
2009-2010 Graduate Studies Bulletin 
    
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2009-2010 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Marketing, M.S.

Offered by the Department of Marketing and International Business, the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.

Objectives of the Master of Science in Marketing

  • To prepare students for middle- to upper-level positions within the marketing function at a variety of organizations.
  • To develop marketing specialists who can understand and analyze marketplace dynamics, interpret consumer trends, and plan and execute marketing strategies.
  • To emphasize the design, implementation, and review of comprehensive marketing plans across a variety of situations.

Program Requirements - Semester Hours: 30

Choose Under Advisement From - Semester Hours: 9

Three of the following courses, selected under advisement, 9 s.h.

Footnote

Students who have taken at least 18 semester hours in Marketing with a B average or better prior to enrolling in the M.S. in Marketing program may substitute a graduate Marketing elective for MKT 203.