2021-2022 Undergraduate Bulletin [ARCHIVED BULLETIN]
Course Descriptions
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Literature in Translation (LIT) |
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LIT 093 - (CC, LT) Japanese Literature of Mystery and Suspense Semester Hours: 3
Periodically
This course explores the varieties of mystery and suspense literature in Japan from their origins in the Edo Period (1600-1868) to their flowering in the 20th century. The course will examine the evolution of the genres, their popular and critical appeal, and how these related genres speak to the anxieties and conditions of modernity. The course will also examine how works critically engage the significant social, political, and intellectual issues of their time. Readings will include theoretical works, as well as mysteries and suspense literature by writers such as Edogawa Rampo, Izumi Kyoka, Tanizaki Jun’ichiro, Matsumoto Seicho and Miyabe Miyuki.
Prerequisite(s)/Course Notes:
In-class group oral presentation required of all students.
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LIT 094 - (CC, LT) Tanizaki’s Literary World Semester Hours: 3
Periodically
Tanizaki Jun’ichiro’s work provides a unique perspective into Japanese culture during his lifetime. This course will focus on narration and “world-building,” as well as on his treatments of marriage, desire and “the West.” Through close focus on the works of Tanizaki, students will come to a greater understanding not only of the particularities of his fiction, but also of Japanese literature and culture in the 20th century.
Prerequisite(s)/Course Notes:
In-class group oral presentation required of all students.
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LIT 095 - (CC, LT) Murakami Haruki’s Literary Vision Semester Hours: 3
Periodically
INKlings, Superfrog, Sheepman, and Cats appear in the literature of the contemporary writer Murakami Haruki, who was born in 1949. During Murakami’s lifetime, Japan not only came of age as a post-war democracy, it also became one of the top economies and one of the most technologically advanced nations. Through such genres as short stories, novels, essays, and other non-fictional works, Murakami examines change, history, cultural memory and identity.
Prerequisite(s)/Course Notes:
In-class group oral presentation required of all students.
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LIT 096 - (LT) Topics in Japanese Literature in Translation A-Z Semester Hours: 3
Periodically
Reading and discussion of major works which have helped shape the view of the individual and society as well as the human condition in Japan.
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LIT 104 - (LT) Topics in Central, South Asian and Southeast Asian Literature in Translation Semester Hours: 3
Periodically
Reading and discussion of major works which have helped shape the view of the individual and society as well as the human condition in one of the following cultures: Central Asia, South Asia, Southeast Asia.
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LIT 105 - (LT) Irish Literature in Translation Semester Hours: 3
Periodically
Ireland has the oldest vernacular literature in the world. This course will examine that literature in translation: its unique genres (the aisling, the caoine), the relationship between oral and written literature in the Irish language, and tradition and innovation in Irish language literature. It will consider the Irish language as a case study in language and colonialism: the prohibition of Irish by the English government after the fall of the Gaelic order in the 17th century, the survival of the language despite the Great Irish Famine and high emigration from Irish-speaking areas, the place of Irish language and literature in the nationalist movement at the end of the nineteenth century, and its current status in a globalized world as a working language of the European Union.
Prerequisite(s)/Course Notes:
WSC 001 and 002 . Same as IRE 105 .
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LIT 190 - (LT) Special Studies in Nonlisted Literatures Semester Hours: 3-4
Periodically
Readings in translation in some of the lesser known literatures such as Icelandic, Yugoslav, Dutch, Polish.
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Management (MGT) |
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MGT 047 - Personal Career Planning Semester Hours: 3
Periodically
Conceptual and experiential learning are combined to provide a focused process for career planning and decision making. Students assess their individual values, skills, strengths, aptitudes, interests, and styles of behavior in order to develop appropriate career goals; and learn the job search strategies of preparing resumes, interviewing, writing letters of application and follow up, evaluating job offers, and selecting an organization. Participants engage in a process of career life planning applicable to all stages of life and career.
Prerequisite(s)/Course Notes:
Cannot be used toward major or minor credit.
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MGT 101 - Introduction to Management Semester Hours: 3
Fall, Spring
A comprehensive analysis of the functions and processes of management in profit and not-for-profit organizations. Classical and contemporary theories of organizational behavior and design; ethical, political, global, social and environmental considerations.
Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)
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MGT 110 - Introduction to Operations Management Semester Hours: 3
Fall, Spring
Management of the operations function of an organization. Topics covered include operations system design, product and service design, capacity planning, project management, supply chain management, quality management, demand management and inventory management. Social, environmental, ethical, and international considerations are discussed, including usage of specific software.
Prerequisite(s)/Course Notes:
BAN 001 , MGT 101, IT001 and IT 015 ; Successful Completion of Microsoft Excel Core or Expert Certification; junior class standing or above. (Students who have completed 58 s.h. or above may seek a class standing waiver from the department chairperson.)
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MGT 114 - Management Systems Semester Hours: 3
Once a Year
The organization is examined as a total system, and the role of information and computers are explored to facilitate decision making in planning, control and operations.
Prerequisite(s)/Course Notes:
MGT 101 and IT 015 ; junior class standing or above.
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MGT 118 - Litigation and Alternate Dispute Resolution Semester Hours: 3
Periodically
A consideration of domestic and international litigation, negotiation, mediation, fact-finding, arbitration, and recently developed variations of the foregoing. Emphasis on the extent to which these various methods of dispute resolution can be developed and controlled by the disputing parties themselves and/or by the courts. Historical development of ADR and emerging ethical issues are considered.
Prerequisite(s)/Course Notes:
LEGL 020 and junior class standing or above. Same as LEGL 118 .
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MGT 119 - Negotiations Semester Hours: 3
Periodically
This highly experiential course involves interactive exercises and discussions that teach the skills, tactics and strategies for more effective one-on-one, multiparty, team, cross-cultural, one-time, and repeated-interaction negotiations. Students learn by participating in exercises involving buyer-seller transactions, conflict resolution, ethical dilemmas, cross-cultural, labor-management, and environmental issues.
Prerequisite(s)/Course Notes:
MGT 101 and junior class standing or above. Credit given for this course or MGT 157O, Negotiations, not both.
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MGT 121 - Human Resources Management Semester Hours: 3
Fall, Spring
Human resources function as it relates to industrial, service, and not-for-profit organizations: selection and placement of workers, supervision, wage and salary administration, unionmanagement relations, management development.
Prerequisite(s)/Course Notes:
MGT 101 ; junior class standing or above.
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MGT 122 - Advanced Topics of Organizational Recruitment and Selection Semester Hours: 3
Once a Year
Foundations of recruitment and selection of individuals in organizations. Emphasis on effective management and business practices. Recruitment methods including planning, analysis of internal and external labor markets, applicant screening, interviewing, and evaluation. Ethical and diversity-related aspects of staffing and downsizing in national and multinational corporations. EEO considerations, job descriptions, job analysis, personnel testing, internal selection, placement, reliability and validity, and utility of selection practices.
Prerequisite(s)/Course Notes:
MGT 101 and junior class standing or above.
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MGT 123 - Managing Employee Benefits Semester Hours: 3
Once a Year
A comprehensive analysis of design, funding and administra- tion of employee benefit plans. Special interest is given to contemporary issues, including pending legislation and current trends. Topics include the environment of employee benefit plans, social insurance, defined contribution plans, defined benefit plans, taxation, health and welfare plans, and plan communication. Each topic will be discussed from a public, private, multi-employer and international view.
Prerequisite(s)/Course Notes:
MGT 101 and junior class standing or above.
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MGT 124 - Compensation and Performance Semester Hours: 3
Periodically
This course will concentrate on the strategic choices in managing compensation. The course is presented through an integrated model based on the notion of total compensation. Major compensation issues are discussed in the context of theory, research and practice. Special attention will be paid to understanding the role of government, globalization and labor unions in the design of a compensation system.
Prerequisite(s)/Course Notes:
MGT 121 and junior class standing or above.
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MGT 125 - Supply Chain Management Semester Hours: 3
Periodically
Management of the supply chain addressing issues both within an organization and issues related to upstream and downstream partners within the supply chain. Core issues with forecasting, inventory and infrastructure are discussed. In addition, important new concepts related to integration between companies, customer relations, logistics and transportation, and performance measurement are also discussed.
Prerequisite(s)/Course Notes:
MGT 110 , MKT 101 , and junior class standing or above.
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MGT 128 - Service Operations Management Semester Hours: 3
Once a Year
Tools, techniques and strategies required to improve the operations of services-oriented organizations including topics such as strategic choices regarding service systems, capacity management, waiting-line management, location strategies, resource scheduling and yield management. Concepts and cases will be discussed from the standpoint of various service industries such as service-based manufacturing, tranportation/logistics, financial services, hospitality/travel/leisure, telecommunications/information services, food services, health-care operations and others.
Prerequisite(s)/Course Notes:
MGT 110 , MKT 101 , FIN 101 , junior class standing or above.
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MGT 130 - Organizational Behavior Semester Hours: 3.0
Periodically
Students will learn how to apply theories of organizational behavior, leadership, and motivation to attain strategic advantage in organizations. This course focuses on how to maximize performance quality, employee productivity, and employee satisfaction in the workforce. Topics include team dynamics, organizational culture, motivation, leadership, conflict and communication, diversity and personality, strategic decision-making, and organizational structure and design.
Prerequisite(s)/Course Notes:
MGT101; junior class standing or above.
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MGT 131 - Introduction to Sports Management Semester Hours: 3
An introductory course in sports management focusing on managerial issues, strategic management, ethics, and corporate social and environmental responsibilities for domestic and international sports businesses.
Prerequisite(s)/Course Notes:
MGT101; Junior class standing or above
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MGT 132 - Sports Operations and Facilities Management Semester Hours: 3
This course allows students to receive an in-depth look at the operation of sports organizations and associated facilities. Basic concepts from operations management are applied to sports organizations and organizations of large-scale public events. The course will prepare students for a career in franchise operations, sports/entertainment, and event management at the college or professional level.
Prerequisite(s)/Course Notes:
MGT 110. Junior Class Standing.
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MGT 133 - Introduction to eSports Management Semester Hours: 3
An overview of the eSports industry, its history, current state, and emerging trends. Particular attention will be paid to the unique operational challenges that managers in this industry face depending on their role and function in the organization.
Prerequisite(s)/Course Notes:
MGT101 and Junior Class Standing
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MGT 142 - Operations Planning and Control for Supply Chain Management Semester Hours: 3
Once a Year
An intensive study of the planning and control systems used by manufacturing companies to manage their supply chains. Methods of planning, scheduling and controlling industrial production processes; demand management and inventory control; and the design of manufacturing planning and control systems. Students design production systems and use them to manage production operations in a computer simulated manufacturing environment.
Prerequisite(s)/Course Notes:
MGT 110 , BAN 001 , and IT 015 . BAN 122 suggested as corequisite or prerequisite.
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MGT 143 - Business Process Management Semester Hours: 3
Once a Year
Analysis, design and management of business processes in organizations. Topics include charting and mapping business processes, measuring and analyzing process flows, capacity analysis, bottleneck analysis, theory of constraints, inventory analysis, process synchronization and process improvement. Emphasis on analytical methods and simulation models.
Prerequisite(s)/Course Notes:
MGT 110 and junior class standing or above.
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MGT 144 - Project Management Semester Hours: 3
Once a Year
Analysis of project management within organizations and discussion on issues and problems with effective project management, Topics include overall project management concepts, project planning and control techniques, project research and cost management, and people management. Strategic aspects of project management and success factors used to ensure timely completion and cost control of projects are also discussed.
Prerequisite(s)/Course Notes:
MGT 110 . Corequisite: FIN 110 .
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MGT 145 - Purchasing and Supply Management Semester Hours: 3
Fall, Spring
Analysis of the activities and mechanics of purchasing and supply management. Emphasis on sourcing decisions in the private and public sector, supplier relations, outsourcing and insourcing, global sourcing, single vs. multiple sourcing, competitive bidding vs. negotiations, logistics of delivery systems, ISO 9000, supply laws and ethics.
Prerequisite(s)/Course Notes:
MGT 110 .
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MGT 150 - Field Research in an Industrial Society Semester Hours: 3
Periodically
Field trip to study production processes, distribution, organization and interpersonal relationships in business. Examination of the role of management, labor unions, trade associations and government agencies in the solution of business and community problems.
Prerequisite(s)/Course Notes:
MGT 110 .
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MGT 151 - Field Research in an Industrial Society Semester Hours: 3
Periodically
Field trip to study production processes, distribution, organization and interpersonal relationships in business. Examination of the role of management, labor unions, trade associations and government agencies in the solution of business and community problems.
Prerequisite(s)/Course Notes:
MGT 110 .
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MGT 152 - Readings Semester Hours: 1-3
Periodically
Assigned readings on a tutorial basis; oral or written reports may be required.
Prerequisite(s)/Course Notes:
MGT 110 and permission of department chairperson.
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MGT 153 - Readings Semester Hours: 1-3
Periodically
Assigned readings on a tutorial basis; oral or written reports may be required.
Prerequisite(s)/Course Notes:
MGT 110 and permission of department chairperson.
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MGT 156 A-Z - Seminar: Contemporary Topics in Management Semester Hours: 1-2
An in-depth treatment of special topics in management. Current topics are explored through various methods, such as lectures, projects, and case studies. As individual subjects are selected, each is assigned a letter (A-Z), affixed to the course number. Specific titles and course descriptions for special topics courses are available in the online class schedule.
Prerequisite(s)/Course Notes:
MGT 101, sophomore class standing or above, and any additional prerequisites as stated in the course schedule. Students may take up to six semester hours of MGT157 and 156 to fulfill their major requirements so long as each seminar has a different number-letter designation.
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MGT 157 A-Z - Seminar: Special Topics in Management Semester Hours: 3
Periodically
An advanced in-depth treatment of special topics. Current topics are explored through a variety of methods, such as lectures, projects and case studies.
Prerequisite(s)/Course Notes:
MGT 101 , junior class standing or above, and any additional prerequisites as stated in the course schedule. As individual subjects are selected, each is assigned a letter (A-Z) which is affixed to the course number. Students may take up to two of these courses to fulfill their major requirements so long as each seminar has a different letter designation. Specific titles and course descriptions for special topics courses are available in the online class schedule.
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MGT 160 - Managing Nonprofit Organizations Semester Hours: 3
Once a Year
Development of skills useful in the management of nonprofit institutions. With the use of lectures, cases, films, role-playing and selected readings, students develop and demonstrate their competency to deal with and institute change in such organizations as government agencies, hospitals and universities. Presents a management system for achieving results in managing nonprofit organizations, not isolated management tools.
Prerequisite(s)/Course Notes:
MGT 101 and junior class standing or above.
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MGT 171 - International Strategic Management Semester Hours: 3
Fall, Spring
Evaluation and design of a firm’s organizational systems for formulating and implementing multinational, cross-functional corporate goals, strategies, and tactics. Focuses on international business strategy models related to foreign direct investment in wholly owned and joint-venture firms, as well as other strategic alliances while facing the challenges in the multinational environment. Consideration of interconnectedness of strategy, finance, marketing, accounting, human resources, and information technology.
Prerequisite(s)/Course Notes:
MGT 101 and junior class standing or above.
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MGT 172 - Collective Bargaining Semester Hours: 3
Fall, Spring
Labor-management negotiations; the evolution of the modern labor contract, labor law analysis, grievance procedures, techniques of conciliation, mediation and arbitration.
Prerequisite(s)/Course Notes:
MGT 101 and junior class standing or above.
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MGT 174 - Business Internship Semester Hours: 1-3
Fall, Spring
Actual practical experience in an approved setting open to junior and senior management majors . Students work a minimum of 40 hours for 1 credit or a minimum of 80 hours for 2 credits or a minimum of 120 hours for 3 credits in a structured management program offered by a for-profit or not-for-profit organization.
Prerequisite(s)/Course Notes:
Permission of department chairperson, a minimum grade point average of 2.5 in management courses and 2.5 overall, MGT 101 , junior class standing or above. NOTE: Students may take this course for 1, 2 or 3 s.h., and may take the course more than once, with a maximum of 3 s.h. earned. Credits earned count toward general degree requirements but do not satisfy management major requirements.
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MGT 175 - Management of Change and Innovation in Organizations Semester Hours: 3
Once a Year
The course will cover frameworks and managerial tools for sustainable innovation and change management. Students will understand the economic, social, and environmental drivers that influence the pace of change. Further, the students will explore tools for sustainable product and service design. By the end of the course, students will be able to apply the frameworks to propose change management plans to adopt new business practices.
Prerequisite(s)/Course Notes:
MGT 101 and junior class standing or above.
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MGT 179 - Managerial Skills: Assessment and Development Semester Hours: 3
Fall, Spring
Course focuses on assessing skills and developing cognitive insights and behaviors necessary for building competence in different roles required for managing organizations in a complex dynamic global environment. Experiential and group learning activities are emphasized to assess and enhance students’ capacities to set and achieve goals, communicate, delegate, motivate, manage conflict, and build a team of diverse subordinates.
Prerequisite(s)/Course Notes:
Senior class standing and completion of at least one major elective course.
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MGT 184 - Deterministic Models in Operations Research Semester Hours: 3
Periodically
Formulation and solution of mathematical programming models with specific business applications will be stressed. Topics include linear programming and its ramifications, network models and integer programming.
Prerequisite(s)/Course Notes:
BAN 122 and junior class standing or above. Same as BAN 184 .
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MGT 185 - Internship in Management Semester Hours: 3
Fall, Spring
A work-study program open to senior management majors . Students work a minimum of 120 hours in a structured management training program offered by a for-profit or not-forprofit organization.
Prerequisite(s)/Course Notes:
Permission of department chairperson, a minimum grade point average of 3.0 in management courses and 3.0 overall, MGT 110 . Corequisite: related course in the area of internship. (Students who do not meet these requirements, see MGT 174 .)
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MGT 190 - Departmental Honors Candidacy: Essay Semester Hours: 3
Fall, Spring
Research for and the writing of substantial essay in the field of management. Students will present their research to an ad hoc faculty committee upon completion of the course work. Open only to senior management majors who are eligible for and desire to graduate with departmental honors and who secure, before registration, written permission of the department chairperson.
Prerequisite(s)/Course Notes:
Senior class standing; minimum grade point average of 3.5 in management and 3.4 overall.
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Marketing (MKT) |
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MKT 031 - Personal Branding Semester Hours: 2
Fall, Spring
Personal branding relies on a combination of traditional self-promotion techniques and digital and social media tools. It is useful in raising one’s visibility, establishing credibility, differentiating oneself, influencing others, and promoting ideas. This course focuses on how individuals can use personal branding for career development and gives them the skills for creating a public persona across social media platforms.
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MKT 101 - Principles of Marketing Semester Hours: 3
Fall, Spring
An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.
Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)
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MKT 110 - Entrepreneurial Marketing Semester Hours: 3
This course focuses on the problems and opportunities that start-up and small businesses face when introducing a new product or company in the marketplace. In addition to traditional marketing methods and introducing products, this course will cover guerilla marketing and disruptive marketing techniques. Many of the principles covered in this class can also be applied in mid-sized or larger companies that adopt an “Intrapreneurial” approach for developing and launching products.
Prerequisite(s)/Course Notes:
MKT 101 and ENTR 115 .
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MKT 124 - Consumer Behavior Semester Hours: 3
Fall, Spring
An examination, analysis, and application of the theories and concepts that contribute to successful marketing approaches, drawn from psychology, sociology, anthropology, and economics. Explores consumer issues concerning the acquisition, consumption, and disposition of goods, services and ideas, including from a cross-cultural perspective. Topics include how consumers think, feel, reason, and select between different alternatives (e.g., brands, products, and retailers) and how the consumer is influenced by his or her environment (e.g., culture, family, media). Examines Perspectives of the marketer, consumer, and public policy maker are examined.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 126 - Sports Marketing Semester Hours: 3
Periodically
The course examines the practice and institutions of sports marketing from a strategic business planning perspective and examines the varied elements that comprise the ever-changing global sports marketing industry: spectator relations, marketing and media, advertising and communications, promotions and special events, and sponsor relations. It uses the perspective of history to examine the current market and emerging trends. Topics include: professional, collegiate and amateur sports marketing; the Olympics; sports media, and corporate sponsorship programs. The course provides an appreciation for the growing popularity of women’s sports, the globalization of sport and the impact of new technology.
Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above.
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MKT 127 - Nonprofit Marketing Semester Hours: 3
Fall, Spring
The course reflects the increasing importance of marketing in the public and nonprofit sectors. It encourages students to consider how the concepts of marketing are developed and employed in a range of non-profit organizations, including charities, cultural organizations, political organizations and advocates of social causes. The focus· is on the development of the skills needed to create, implement and refine effective marketing strategies for nonprofit and social organizations through lectures, reading assignments and student projects.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 131 - Principles of Advertising Semester Hours: 3
Fall, Spring
Design and evaluation of advertising strategies based upon knowledge of consumer demand, advertising methods, mechanics and institutions with emphasis on media selection, copy selection, budgetary planning, legal and ethical constraints and research to determine advertising effectiveness.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 132 - Integrated Marketing Campaigns Semester Hours: 3
Once a Year
Focus on strategic problem-solving and creative decision-making in the development of an integrated marketing campaign. The integrated marketing approach focuses on a strategic coordination of the communication elements in the marketing mix. Students will complete an integrated communication plan and campaign. Topics include market analysis, primary and secondary research, strategic planning, development of marketing objectives and strategy, media planning, and advertising and other promotional activities. Special emphasis on campaign conceptualization, creation, development, and proposed execution. Marketing communication principles and theory, as well such topical issues as global advertising, new media, and ethics are covered.
Prerequisite(s)/Course Notes:
MKT 131 and junior class standing or above.
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MKT 133 - Case Competition Semester Hours: 3
Fall, Spring
The course is designed for students who want to further develop their marketing and business skills by participating in a specific case-based competition sponsored and/or administered by a national or regional professional organization. These skills include gathering and analyzing research and applying it to key strategic decisions (e.g., critical thinking), learning to work with groups, meeting deadlines, making presentations, and thinking creatively.
Prerequisite(s)/Course Notes:
MKT 101 and 3 additional credits in marketing (or permission of the department chairperson), junior class standing or above.
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MKT 135 - Interactive and Direct Marketing Semester Hours: 3
Fall, Spring
An examination of the concepts, strategies and applications involved in interactive, more individualized, digital direct marketing as well as more traditional technologies and concepts in direct marketing both nationally and globally. A variety of topics are covered, including: an overview of direct marketing, building databases, exploring a variety of direct response media: planning and creating strategy and execution and developing direct campaigns. The campaigns will use a variety of media: traditional media, new social media and mobile media with the role of interactive media emphasized. Direct marketing of business to business and issues such as privacy to final consumer are covered.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 140 - Personal Selling and Sales Management Semester Hours: 3
Fall, Spring
Overview of selling and sales career. Personal selling process, sales strategy, salesperson performance, and sales management. Specifically, the course topics include prospecting, qualifying, approaching, presentation, closing and follow-up; the role of social media and digital technology on selling; account targeting, buyer-seller relationship, the omnichannel sales strategy; factors that affect salesperson performance, outcome assessment, sales metrics and sales analytics; recruiting, training, motivation, leadership, evaluation, and compensation; the relationship of sales to other marketing functions; ethical issues, global selling, and virtual communications within the selling context
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 141 - Retail Management Semester Hours: 3
Fall, Spring
Examination of the framework of retailing: retail institutions, supply chain management, strategic retail planning, omnichannel retailing, trade-area and site-selection analysis, retail organizations, merchandise planning and management, service retailing, customer service, store image, promotion, pricing, retail audit and retailing in the future.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 144 - Marketing Research and Analytics Semester Hours: 3
Fall, Spring
This course exposes students to the tools and research methodologies used to gain actionable consumer insights and emphasizes hands-on analytical experience with marketing data. Topics include digital marketing analytics, qualitative and quantitative research techniques, and effective translation of results into sound strategic recommendations. From a variety of assignments and projects, students learn how to leverage data to assess customer value, perform market segmentation, make marketing mix decisions and, ultimately, increase a firm’s performance in the marketplace.
Prerequisite(s)/Course Notes:
MKT 101; BAN 122 .
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MKT 145 - Digital Marketing Semester Hours: 3
Fall, Spring
This course provides students the theoretical understanding and current tactics of marketing in the digital world. Using interactive lectures, industry expert sharing sessions, and real world simulation, students will learn search engine optimization, search engine marketing, online advertising, web analytics, email marketing, social media management, and mobile marketing. From designing and analyzing a company’s online presence to planning, executing, and assessing digital marketing strategies, this course equips students with applicable knowledge and skills to work in the field of digital marketing in various industries.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 146 - Social Media Marketing Semester Hours: 3
Social media has brought new opportunities and challenges to marketing and branding in the digital world. This course is designed to help students understand social media marketing concepts, psychological theories underlying social media marketing strategies, and hands-on skills and tactics in implementing and evaluating social media marketing plans. The class immerses students in the up-to-date marketing applications of social media and other newly emerging media channels. The focus is to prepare students with essential knowledge and skills in working as professional social media marketing specialists in various industries.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 149 - Public Relations Semester Hours: 3
Fall, Spring
Objectives and methods of communication between the firm and its publics, i.e., stockholders, employees, consumers, general public. The role of social, political, ethical and ecological considerations in formulating public relations policy.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 151 - Readings Semester Hours: 1-3
Fall, Spring
Assigned readings on a tutorial basis; oral or written reports may be required.
Prerequisite(s)/Course Notes:
MKT 101 , junior class standing or above, and permission of department chairperson. Satisfactory completion of this course counts toward general degree requirements but does not satisfy marketing major requirements.
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MKT 156 A-Z - Seminar: Contemporary Topics in Marketing Semester Hours: 1-2
An in-depth treatment of special topics in marketing. Current topics are explored through a variety of methods, such as lectures, projects, and case studies. As individual subjects are selected, each is assigned a letter (A-Z) which is affixed to the course number. Specific titles and course descriptions for special topics courses are available in the online class schedule.
Prerequisite(s)/Course Notes:
MKT 101
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MKT 157 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
Periodically
An advanced in-depth treatment of special topics. Current topics are explored through a variety of methods, such as lectures, projects and case studies.
Prerequisite(s)/Course Notes:
MKT 101 , junior class standing or above, and any additional prerequisites as stated in the course schedule. As individual subjects are selected, each is assigned a letter (A-Z) which is affixed to the course number. Students may take up to two of these courses to fulfill their major requirements so long as each seminar has a different letter designation. Specific titles and course descriptions for special topics courses are available in the online class schedule.
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MKT 168 - Business-to-Business Marketing Semester Hours: 3
Periodically
A managerial approach to marketing decision making in an industrial market. Topics include vendor and value analysis, inventory control, sales forecasting, industrial market planning, market auditing, sales-force planning and channel management.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 169 - Marketing of Services Semester Hours: 3
Periodically
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.
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MKT 170 - International Marketing Semester Hours: 3
Fall, Spring
Conditions affecting the international marketing position of the United States and other selected countries, development of multinational marketing policies, trade with developed and developing countries. Foreign market research, channels of international marketing, international advertising media, mechanics and documentation of foreign trade. Organization and management of international marketing intermediaries. Emphasis on case studies and experiential exercises.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above. Same as IB 170 .
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MKT 172 - Export/Import Marketing Semester Hours: 3
Periodically
Intensive study of all of the aspects of export-import marketing. Topics covered include marketing strategy, company resources to support export-import operations, export marketing research, evaluation of governmental incentives and barriers to trade, establishment of distribution policies, evaluating transportation alternatives, evaluating financing alternatives, maritime and credit insurance programs, export/import documentation and electronic data interchange, product adaptation, pricing tactics and strategy, promotion approaches, after sales service, finding service and product suppliers, organizational considerations of the export-import business, and ethical issues which arise in arranging transactions, complying with government regulations, and shipping goods.
Prerequisite(s)/Course Notes:
MKT 101 , IB 150 , and junior class standing or above.
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MKT 173 - Global Fashion Marketing Semester Hours: 3
Fall
This course examines the fashion industry (textiles; furs and leather; apparel; accessories; cosmetics and fragrances as well as home fashions) in a global context through discussion of the industry’s history and evolution across the world. In addition, global fashion marketing is explored relative to issues concerned with global marketing strategy, manufacturing and logistics with special emphasis on fashion forecasting, retailing and advertising across extremely diverse cultures.
Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above. (Formerly 157N.)
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MKT 174 - Business Internship Semester Hours: 1-3
Fall, Spring
Actual practical experience in an approved setting open to junior and senior marketing majors . Students work a minimum of 40 hours for 1 credit or a minimum of 80 hours for 2 credits or a minimum of 120 hours for 3 credits in a structured marketing program offered by a for-profit or not-for-profit organization.
Prerequisite(s)/Course Notes:
Permission of department chairperson, a minimum grade point average of 2.5 in marketing courses and 2.5 overall, MKT 101 , junior class standing or above. NOTE: Students may take this course for 1, 2, or 3 s.h., and may take the course more than once, with a maximum of 3 s.h. earned. Credits earned count toward general degree requirements but do not satisfy marketing major requirements.
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MKT 175 - Marketing Planning and Strategy Semester Hours: 3
This course focuses on strategic marketing planning for products and brands. Emphasis is on how elements of the marketing mix are integrated and adapted in response to evolving technologies, competitors, and environmental forces. The focus of the course is on the development and evaluation of marketing plans designed to create a competitive advantage. Analytics and metrics for measuring product, brand, and marketing strategy success are reviewed.
This course also focuses on the role and functions of strategic marketing in the management of organizations. Emphasis is placed on understanding the global environment in which the organization operates and the integrative application of various facets of marketing in developing effective and ethical strategic marketing plans. Students’ analytic skills are enhanced through reading assignments, classroom discussions and activities, and term projects.
Prerequisite(s)/Course Notes:
MKT 101 , 124 , senior class standing, and 6 additional semester hours of marketing electives.
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MKT 185 - Internship in Marketing Semester Hours: 3
Fall, Spring
A work-study program open to senior marketing majors . Students work a minimum of 120 hours in a structured marketing training program offered by a for-profit or not-for-profit organization.
Prerequisite(s)/Course Notes:
Permission of department chairperson, a minimum grade point average of 3.0 in marketing courses, and 3.0 overall, MKT 124 . Corequisite: related course in the area of internship. (Students who do not meet these requirements, see MKT 174 .)
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MKT 190 - Departmental Honors Candidacy: Essay Semester Hours: 3
Fall, Spring
Research for and the writing of a substantial essay in the field of marketing. Open only to senior marketing majors who are eligible for and desire to graduate with departmental honors and who secure, before registration, written permission of the department chairperson.
Prerequisite(s)/Course Notes:
Minimum grade point average of 3.5 in marketing and 3.4 overall, MKT 124 .
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Marriage and Family Therapy (MFT) |
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MFT 100 - Introduction to Family and Relationships Semester Hours: 3
Fall, Spring
This course will introduce students to the theoretical and empirical literature associated with family in the larger social structure examining government policy, demographic patterns of family formation, parenthood, middle- and later-life families, family strengths, positive communication, conflict, family dissolution and death. It will explore family relationships based on perspectives that are diverse and multicultural including an emphasis on race, ethnicity, gender, class, age and environment. Lastly, it will encourage students to participate in learning activities to lead to a greater understanding of family relationships across the lifecycle.
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Mass Media Studies (MASS) |
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MASS 001 - Mass Media: History and Development Semester Hours: 3
Fall, Spring
A survey course, from colonial times to the present, emphasizes the social and political roles of the media–against a historical background and against evolving changes in society. An international and cross-cultural approach is used to examine the contributions made by media pioneers in different parts of the world.
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MASS 011 - Mass Communications in Contemporary Society Semester Hours: 3
Fall, Spring
An intensive study of various tested theories and modes of analysis. Analyzes the functions, nature, and content of the media and the social, political and economic impact of modern communication technologies. Examines the effects of media on our political, legal, economic, social, and value systems. The emphasis is on ideas, relationships and issues.
Prerequisite(s)/Course Notes:
MASS 001 .
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MASS 012 - Media Literacy: Criticism and Analysis Semester Hours: 3
Fall, Spring
Media literacy is designed to help students develop an informed and critical understanding of the nature of the mass media – as information sources, as entertainment, and as an industry – as well as to examine, interpret, and evaluate the messages conveyed therein, and their social, cultural and political implications. This course prepares the student to develop the critical thinking skills, the methods of analysis necessary to interpret media content, and methods of critical writing appropriate to media analysis.
Prerequisite(s)/Course Notes:
MASS 001 . May not be taken on a Pass/D+/D/Fail basis.
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MASS 015 - Theories of Media Semester Hours: 3
Once a Year
This course provides a survey of diverse theoretical perspectives and conceptual frameworks underpinning the study of media. Historical and current theories are explored which seek to explain what the media are, how media are used and how media affect society and audiences.
Prerequisite(s)/Course Notes:
MASS 001 .
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MASS 020 - Survey of News Issues Semester Hours: 3
Periodically
An examination of six to 10 important, current news stories – regional, national and international-their contexts, the issues involved, and how these stories are being pursued, developed, and presented by newspapers, radio, TV, online, and other mainstream news sources. A critical assessment of the various approaches to these stories provides the focus to evaluate the various factors influencing news handling, writing, editing, and play. Outside community research and reporting time is required.
Prerequisite(s)/Course Notes:
Prerequisite for Journalism majors : JRNL 011 , or permission of instructor. Same as JRNL 020 .
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MASS 101 - Understanding Global Media and News Systems Semester Hours: 3
Once a Year
Focuses on the mass media, global news flows, problems of international journalism, and challenges to press freedoms. The course is designed to enhance understanding of intercultural dynamics and their relationship to the media systems of other countries and international communication in general.
Prerequisite(s)/Course Notes:
MASS 011 or permission of instructor.
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MASS 104 - Media and the Law Semester Hours: 3
This course is designed to acquaint the student with censorship issues and the way in which the United States Supreme Court has dealt with these cases. Sample cases will be analyzed with a view to understanding the evolution of certain attitudes and policies regarding freedom of speech and press in the United States. Controversial subjects, such as prior restraint, obscenity, public access to the media, invasion of privacy, libel, etc., will be discussed.
Prerequisite(s)/Course Notes:
MASS 001
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MASS 109 - The Mass Media, Politics and Policy Making Semester Hours: 3
Periodically
This course focuses on the media’s role in politics. It is designed to enhance the student’s research, writing, and analytical skills while increasing awareness of the mediated political process. Topics include theories of persuasion, the spin-doctor phenomenon, and the coverage and impact of extraordinary events on political decision making. Students simulate a presidential campaign, applying theories of politics and mass media.
Prerequisite(s)/Course Notes:
MASS 001 .
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MASS 110 - Media and Urban and Suburban Communication Semester Hours: 3
Periodically
An examination of the relationship between communication media and urban and suburban settings. Analysis of urban, suburban and exurban communication patterns, contemporary visions of community and the impact of communication developments. Specific topics include social, economic and political effects of media developments on the city; media coverage; and representations of the city and suburbs.
Prerequisite(s)/Course Notes:
MASS 001 and 011 .
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MASS 112 - Surveying Public Opinion: Introduction to Public Opinion Research Semester Hours: 3
Periodically
Introduction to the subject of commercial, social and political opinion research; methodologies and their pitfalls; uses of public opinion studies; relationship between such studies and their influence in the marketplace of ideas, services and products. Other topics include effect of the polling phenomenon on the press and how news is created out of polling results.
Prerequisite(s)/Course Notes:
MASS 011 or permission of the instructor.
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MASS 115 - Celebrity, Culture and Media Semester Hours: 3
Periodically
This course will provide an examination of stardom, television personalities, popular music stars, journalists and sports heroes. Star/Celebrity/Personality systems and their relationship to different media will be explored. A critical analysis of celebrity-making media industries and television’s ‘personality’ system will be provided. Topics to be covered include: celebrity versus hero, celebrity as role model, the celebrity as a socio-economic/political construct, the changing role of celebrity, celebrity politics, celebrity journalism, celebrities and the law and fan cultures.
Prerequisite(s)/Course Notes:
MASS 001 and 011 .
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MASS 118 - Mediated Interpersonal Communication Semester Hours: 3
Much of interpersonal communication today takes place as a mediated form. This course addresses the ways in which interpersonal relationships and communication are influenced by mediation. The current communication palate includes ubiquitous and mobile connections. Communication media have the ability to connect people and simultaneously disconnect them. Students will develop a critical understanding of how communication technology alters expectations and changes patterns of communication within dyadic relationships and small groups in personal, family and professional contexts.
Prerequisite(s)/Course Notes:
MASS 001 or permission of instructor.
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MASS 120 - Research in Mass Media Studies Semester Hours: 3
Spring
Written and oral reports on selected topics concerning major issues relating to the functions and influence of mass communications. Comprehensive studies of areas not covered or only briefly touched in preceding courses.
Prerequisite(s)/Course Notes:
MASS 011 . Open only to juniors and seniors.
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MASS 122 - Race, Gender, Class and Media Semester Hours: 3
Periodically
This course critically examines issues of diversity in media with particular emphasis on some of the relationships between U.S. media and the social constructions of race, gender and class. Four related concerns are at the heart of many of these relationships: media representations; audience interpretations of media portrayals; critical analyses of media culture and media content; and causes of action, including media literacy, activism, and advocacy.
Prerequisite(s)/Course Notes:
MASS 001 or permission of instructor. May not be taken on a Pass/D/D+/Fail basis.
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MASS 124 - Social Media Law and Ethics Semester Hours: 3
Periodically
As individuals, companies, and governments exchange massive amounts of information via social media platforms the law struggles to balance competing social, economic, and regulatory interests. The ethical and legal limits of free expression in the social media landscape are emerging both domestically and internationally. Workplace, school, and home environments raise unique new legal and ethical concerns for social media users. The content of Social Media Law and Ethics includes advertising, censorship, contracts, defamation, harassment, intellectual property, invasion of privacy, and stalking. This course addresses the scope of legal and ethical issues in a social media environment.
Prerequisite(s)/Course Notes:
MASS 001 or permission of instructor.
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MASS 125 - Media and Popular Culture Semester Hours: 3
Fall
This course examines the content, effects, and relationships of the media, mass culture, and mass society. The influence of media industries and media environments on popular culture are explored. Topics will include: theories of media; theories of popular culture, distinctions between “high” and “low” culture, subcultures, and fan cultures.
Prerequisite(s)/Course Notes:
MASS 001 .
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MASS 128 - Privacy and Public Life in a Media Age Semester Hours: 3
Periodically
This course traces the historical evolution of community, privacy, public life and the concomitant development of media technology. Emphasis is placed on media developments as related to privacy and public life. It will explore privacy needs, rights and expectations in physical and electronic contexts and compare U.S. and international contexts. Topics include reasonable expectations of individual privacy; the value of privacy to society; the value of public life and civic engagement; privacy and public information; the surveillance environment; online privacy; and government transparency.
Prerequisite(s)/Course Notes:
MASS 001 and 011 .
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MASS 130 - Social Media, Technologies and Policy Semester Hours: 3
Once a Year
Provides an interdisciplinary examination of new technologies, their impact on the media, especially the social media, global communications systems, and the international information society. Considers and analyzes who are the new media players, the legal and personal implications of media ownership patterns, fragmentation of society, and the controversial shaping nature of telecommunication and information technologies on the dimensions of our culture, social structure, economy, and politics.
Prerequisite(s)/Course Notes:
MASS 011 or approval of instructor. Same as TPP 130 . (Formerly Media Technologies and Public Policy.)
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MASS 132 - War, Peace and the Media Semester Hours: 3
This course examines the many roles of the mass media during times of war and in periods leading up to armed conflict. Military conflicts and mediated representations of those armed conflicts have evolved considerably over the past several decades, particularly since the end of the Cold War. With the advent and accessibility of new communication technologies now in the hands of those who make, those who oppose, and those who cover war, it is more important than ever to understand how these messages about war and peace are shaped, filtered and disseminated to a variety of publics, and to what potential effect. Students will also be introduced to a variety of contemporary citizen’s media projects that have served as an alternative to major news media in promoting a culture of peace, non-violent resistance to war, and reconciliation.
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MASS 135 - Sports, Media and Culture Semester Hours: 3
Sport is the most universal form of popular culture. Sport influences our identity positions, consumption choices, and interpersonal relationships. The relationship of sports, values and media is inextricably bound. While spectator sports serve as an escape from the “real world” and from everyday problems, their impact extends far from mere entertainment. The sports’ complex impact is massive, complete with issues of public health, labor relations, education, race, class and gender imbedded. Sports mirrors the social issues of the day including race and bias, gender and sexuality, disability, law and ethics, and politics. This course will examine how sports, culture and media converge profoundly influence and reflect society.
Prerequisite(s)/Course Notes:
Mass 001
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MASS 150 - Independent Study/Readings in Mass Media Studies Semester Hours: 1-3
Fall, Spring, Summer
Individualized projects in mass media including historical, critical and analytical studies. Open only to juniors and seniors in the Department of Journalism, Media Studies, and Public Relations who secure, before registration, written permission of the instructor who will supervise the study.
Prerequisite(s)/Course Notes:
Permission of department chairperson. May be repeated up to 6 s.h. in different subject areas.
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MASS 151 - Independent Study/Readings in Mass Media Studies Semester Hours: 1-3
Fall, Spring, Summer
Individualized projects in mass media including historical, critical and analytical studies. Open only to juniors and seniors in the Department of Journalism, Media Studies, and Public Relations who secure, before registration, written permission of the instructor who will supervise the study.
Prerequisite(s)/Course Notes:
Permission of department chairperson. May be repeated up to 6 s.h. in different subject areas.
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MASS 170 - Internships Semester Hours: 1-3
Fall, January, Spring, Summer
An internship program that affords students an opportunity to apply their classroom experience in a professional work setting appropriate to their major field of study.
Prerequisite(s)/Course Notes:
Students taking 1 s.h. must work a minimum of 120 hours; students taking 2 s.h. must work a minimum of 150 hours; students taking 3 s.h. must work a minimum of 180 hours. Each student must also complete a paper or project relevant to their work experience and fulfill other requirements as designated by the sponsoring professor. May be repeated up to a total of 3 s.h. if internships are at different organizations. Permission of an adviser is required. Pass/Fail grade only.
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MASS 171 - Internships Semester Hours: 1-3
Fall, January, Spring, Summer
An internship program that affords students an opportunity to apply their classroom experience in a professional work setting appropriate to their major field of study.
Prerequisite(s)/Course Notes:
Students taking 1 s.h. must work a minimum of 120 hours; students taking 2 s.h. must work a minimum of 150 hours; students taking 3 s.h. must work a minimum of 180 hours. Each student must also complete a paper or project relevant to their work experience and fulfill other requirements as designated by the sponsoring professor. May be repeated up to a total of 3 s.h. if internships are at different organizations. Permission of an advisor is required. Pass/Fail grade only.
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MASS 180 to 189 A-Z - Special Topics Semester Hours: 1-4
Periodically
Designed to meet the needs of individual and specific groups of students interested in special topics not covered by other course offerings.
Current Special Topics
MASS 181Q - 21st Century Media Management
Media has an impact that both shapes and reflects social values and priorities. Today the media business is undergoing rapid and momentous changes in technology, regulation, distribution and content; unique management and leadership skills are essential to succeed in this environment. The convergence of new and old technologies continues to influence the way news and entertainment are distilled, created and distributed. In today’s digital, interactive, high-cost and highly competitive media landscape, leaders, managers and independent entrepreneurs must possess vision, flexibility and integrity. This course will enable students to identify and examine their strengths and weaknesses in this changing business environment, help them to create career priorities and to develop a fundamental understanding of the dynamics that motivate themselves and others in a group. A strong emphasis will be placed on differentiating leadership from management skills. Students will gain a better understanding of these differences and learn which skill set is best suited for specific situations. Students will also be introduced to the principles of modern leadership and management theory and practice, applied to media organizations that not only have an obligation to serve stockholders’ interests but also to serve the public interest.
Prerequisite(s)/Course Notes:
May be repeated for credit when topics vary. Specific titles and course descriptions for special topics courses are available in the online class schedule.
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MASS 199 - Departmental Honors Candidacy: Essay Semester Hours: 3
Fall, Spring
Students research and write a significant scholarly paper. Open only to seniors in the Department of Journalism, Media Studies, and Public Relations who desire to graduate with departmental honors and who secure, before registration, written permission of the instructor who will supervise the essay or project. Cumulative grade point average must conform with departmental honors as defined under eligibility requirements.
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Mathematics (MATH) |
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MATH 004A - Intermediate Algebra Semester Hours: 2
Periodically
Must be taken concurrently with MATH 004B . Covers arithmetic properties of real numbers; algebra of fractions and polynomials; exponents, roots and radicals; solution of first and second degree equations and applications, functions and their graphs.
Prerequisite(s)/Course Notes:
No degree credit.
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MATH 004B - Intermediate Algebra Semester Hours: 1
Periodically
Must be taken concurrently with MATH 004A . Covers arithmetic properties of real numbers; algebra of fractions and polynomials; exponents, roots and radicals; solution of first and second degree equations and applications, functions and their graphs.
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MATH 006A - The Real Numbers and College Algebra Semester Hours: 0-3
Fall, Spring
This course covers the real numbers, real number line, basic laws and definitions of arithmetic, how these laws and definitions contribute to the theory manipulating algebraic expressions and solving algebraic equations, graphs of equations, functions, graphs of functions (linear, quadratic, polynomial, and rational), algebraic inequalities, and applications of such. There are no calculators allowed in the course. The emphasis is on developing an intuitive feel for the real numbers and the concepts involved, an understanding of the reason and rigor behind the algorithms and developing skill using algorithms. The course will be divided into the following three units: (1) the real numbers and laws of arithmetic; (2) basic algebra; and (3) intermediate algebra.
Prerequisite(s)/Course Notes:
No credit given for this course if taken after passing any MATH course numbered 050 or higher. Grading is mandatory Pass/Fail. This course does not count for distribution credit.
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