MKT 221 - Channels of Distribution
Semester Hours: 3
Periodically
Analysis and management of distribution systems for products and services. Evaluation of objectives and functions of manufacturers, wholesalers, retailers, agency relationships, and consumers. Stresses systems analysis, omnichannel marketing, channel power, control and conflict, physical distribution, distribution costs, supply chain management and international comparisons of marketing distribution systems. This class emphasizes planning, implementing, managing and evaluating distribution systems.
Prerequisite(s)/Course Notes:
MKT 203 . Open only to matriculated graduate students in the Zarb School of Business and in other Schools at Hofstra where appropriate. See specific program requirements.
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