Dec 26, 2024  
2020-2021 Graduate Studies Bulletin 
    
Catalog Navigation
  Bulletin Home
  Course Descriptions
  Our Mission
  About Our University
  Academic Honesty
  Academic Policies and Procedures
  Admission (Graduate)
  Archived Bulletins
  Tuition, Financial Aid and Scholarships
  Programs (Alphabetically, University-wide)
  Programs (by Degree, University-wide)
  Programs (by School)
  Distance Learning
  Dual Degrees (Undergraduate/Graduate Degrees)
  Accelerated Programs
  Badge Study
  Hofstra College of Liberal Arts and Sciences (HCLAS)
  School of Humanities, Fine and Performing Arts of HCLAS
  School of Natural Sciences and Mathematics of HCLAS
  School of Education of HCLAS
  Peter S. Kalikow School of Government, Public Policy and International Affairs of HCLAS
  Frank G. Zarb School of Business
  The Lawrence Herbert School of Communication
  Fred DeMatteis School of Engineering and Applied Science
  School of Health Professions and Human Services
  Hofstra Northwell School of Graduate Nursing and Physician Assistant Studies
  Academic Calendars and Deadlines
  Facilities and Services
  General Information and Definitions
  HEGIS Codes
  Printable Forms
  @HofBulletins on Twitter
  My Personal Catalog
HELP
2020-2021 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)

MKT 280 - Advanced Marketing Research and Analytics


Semester Hours: 3
Periodically

Advanced techniques of marketing research and analytics. Topics include a mix of analysis of qualitative data, complex experimental design, advanced sampling, interpretation of advanced multivariate data and marketing analytics useful for strategic marketing decision making.

Prerequisite(s)/Course Notes:
MKT 245 , BAN 250 . Open only to matriculated MS in Marketing Research  and Analytics students.




Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)