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Apr 24, 2024
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PR 263 - Strategic Writing for Public Relations
Semester Hours: 3
This is a course in persuasive communication for the public relations practitioner. As public relations continues to evolve as a complex profession requiring a broad range of writing and media skills for integrated marketing communication, this course will help to ensure that PR graduate students are well-versed in the differences and similarities within various communication formats. From traditional press releases and brochures to the constantly evolving world of internet-based communication, students will enhance their writing, verbal and presentation skills, and use critical thinking to find engaging and ethical techniques and strategies that will target their messages to a variety of publics and media. Students will review fundamentals of grammar and punctuation, examine the written tools of the public relations practitioner, survey computer software for writing and editing e-publications, examine techniques and best practices for blog and web site writing, and address the various challenges associated with writing for traditional and social media within a PR campaign.
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