Mar 17, 2025  
2025-2026 Graduate Studies Bulletin 
    
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MKT 280 - Advanced Marketing Research and Analytics


Semester Hours: 3
Periodically

Advanced techniques of marketing research and analytics. Topics include a mix of analysis of qualitative data, complex experimental design, advanced sampling, interpretation of advanced multivariate data and marketing analytics useful for strategic marketing decision making.

Prerequisite(s)/Course Notes:
MKT 245 , BAN 250 . Open only to matriculated MS in Marketing Research  and Analytics students.




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