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MKT 203 - Marketing Analysis and Management
Fall, Spring
Managerial decisions in the marketing area. Topics include marketing strategy
determination, the role of marketing research, consumer behavior, marketing and
the law, consumerism, social responsibility of marketers, international marketing
and product, pricing, distribution and channel policy. A special focus on analytical
techniques in developing, implementing and controlling marketing plans is provided.
Prerequisites & Notes
Credit given for this course or MKT 207, not both. Open only to matriculated
Zarb School of Business graduate students and/or matriculated School of Education
and Allied Human Services graduate students where appropriate.
Credits: 3 s.h.
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