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Apr 25, 2024
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MKT 212 - Strategic Marketing of Services
Periodically
A specialized course dealing with the strategic decision making for marketing
of services. The course deals with the special nature of services and their marketing
implications. Topics include strategic analysis of services, service quality and
standardization, issues related to customer satisfaction, industrialization of
services, use of technology in service delivery, ethical considerations, and service
marketing in global markets. Applications of these concepts to specific industries
(e.g., health care, hospitality) are also discussed.
Prerequisites & Notes
MKT 203. Open only to matriculated Zarb School of Business graduate students
and/or matriculated School of Education and Allied Human Services graduate students
where appropriate.
Credits: 3 s.h.
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