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MKT 221 - Distribution Management
Periodically
Analysis and management of distribution systems for products and services. Evaluation
of objectives and functions of manufacturers, wholesalers, retailers and consumers.
Stresses systems analysis, historical evolution of U.S. distribution system, channel
power, control and conflict, physical distribution, distribution costs and international
comparisons of marketing systems. Socioeconomic costs and benefits of public and
private distribution systems emphasized.
Prerequisites & Notes
MKT 203. Open only to matriculated Zarb School of Business graduate students
and/or matriculated School of Education and Allied Human Services graduate students
where appropriate.
Credits: 3 s.h.
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