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Apr 25, 2024
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MKT 222 - International Promotional Campaigns
Periodically
Course focuses on applied strategic problem-solving and creative decision-making
in the development of a domestic and international promotional campaign. Students
will complete and present an integrated promotional plan and campaign for the
United States and one foreign country. Topics include the development of promotional
objectives and strategies, market analyses, research design, media planning, and
ethical issues.
Prerequisites & Notes
MKT 211 or 6 s.h. in other marketing electives. Open only to matriculated Zarb
School of Business graduate students and/or matriculated School of Education and
Allied Human Services graduate students where appropriate.
Credits: 3 s.h.
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