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Mar 29, 2024
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MKT 230 - Pricing Theory and Practice Periodically
A managerial approach to pricing decisions. Topics include a legal and ethical
environment of pricing decisions; demand curve estimation; psychological pricing;
demand, cost and competitive approaches to pricing; decision model in pricing
models and decisions by channel members.
Prerequisites & Notes MKT 203. Open only to matriculated Zarb School of Business graduate students
and/or matriculated School of Education and Allied Human Services graduate students
where appropriate.
Credits: 3 s.h.
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