Mar 29, 2024  
2004-2005 Graduate Bulletin 
    
2004-2005 Graduate Bulletin [ARCHIVED BULLETIN]

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MKT 230 - Pricing Theory and Practice


Periodically
A managerial approach to pricing decisions. Topics include a legal and ethical environment of pricing decisions; demand curve estimation; psychological pricing; demand, cost and competitive approaches to pricing; decision model in pricing models and decisions by channel members.

Prerequisites & Notes
MKT 203. Open only to matriculated Zarb School of Business graduate students and/or matriculated School of Education and Allied Human Services graduate students where appropriate.

Credits: 3 s.h.





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