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Dec 05, 2025
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MKT 247 - Consumer Behavior
Periodically
A survey of the role of psychology, sociology and economic based theories in
the explanation of consumer decision making. Topics include perception; learning;
presearch, search and use processes; postpurchase behavior; and brand loyalty.
Emphasis on marketing strategy implications.
Prerequisites & Notes
MKT 207. Open only to matriculated Zarb School of Business graduate students
and/or matriculated School of Education and Allied Human Services graduate students
where appropriate.
Credits: 3 s.h.
View Course Offering(s):
Fall 2025
January 2026
Spring 2026
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