Periodically
A survey of the role of psychology, sociology and economic based theories in
the explanation of consumer decision making. Topics include perception; learning;
presearch, search and use processes; postpurchase behavior; and brand loyalty.
Emphasis on marketing strategy implications.
Prerequisites & Notes MKT 207. Open only to matriculated Zarb School of Business graduate students
and/or matriculated School of Education and Allied Human Services graduate students
where appropriate.