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MKT 249 - Product Innovation and Planning
Once a year
Product policy and strategy as the keystone of corporate planning. The product
planning and development sequence: search for opportunity, screening, economic
evaluation, development of product, development of marketing plan testing, commercialization.
Organization of the product planning function.
Prerequisites & Notes
MKT 207. Open only to matriculated Zarb School of Business graduate students
and/or matriculated School of Education and Allied Human Services graduate students
where appropriate.
Credits: 3 s.h.
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