Mar 28, 2024  
2004-2005 Graduate Bulletin 
    
2004-2005 Graduate Bulletin [ARCHIVED BULLETIN]

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MKT 249 - Product Innovation and Planning


Once a year
Product policy and strategy as the keystone of corporate planning. The product planning and development sequence: search for opportunity, screening, economic evaluation, development of product, development of marketing plan testing, commercialization. Organization of the product planning function.

Prerequisites & Notes
MKT 207. Open only to matriculated Zarb School of Business graduate students and/or matriculated School of Education and Allied Human Services graduate students where appropriate.

Credits: 3 s.h.





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