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Apr 23, 2024
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MKT 280 - Advanced Marketing Research
Periodically
Course covers advanced techniques of marketing research. Topics include analysis
of qualitative data, complex experimental design, advanced sampling, interpretation
of multivariate data for marketing decision making, marketing information systems.
Prerequisites & Notes
MKT 245, QM 250. Open only to matriculated M.S. in Marketing Research students.
Credits: 3 s.h.
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