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MKT 304 - Advanced Research Seminar in Marketing
Fall, Spring <brStudents write an integrative paper on an assigned topic based
on secondary research and then formulate a written primary data research design
to investigate a specific key issue. They must formulate research questions and
hypotheses, construct survey instruments and experimental designs, draft sample
plans, outline data handling procedures, and prepare a comprehensive research
proposal, furnishing justifications for its theoretical as well as practical significance.
An oral presentation of each project is required at the conclusion of the semester.
Prerequisites & Notes
Completion of all core competency courses, 21 s.h. of advanced core courses or
above (including QM 203, IB 207, and at least six s.h. of the required 15 s.h.
in the area of concentration), and permission of department chairperson. Open
only to matriculated Zarb School of Business graduate students and/or matriculated
School of Education and Allied Human Services graduate students where appropriate.
Credits: 3 s.h.
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