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Apr 19, 2024
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MKT 305 - M.B.A. Honors Research Thesis in Marketing
Periodically
Student selects and designs an integrative research project with the approval
and guidance of a faculty member in the area of specialization. Student is required
to justify the project’s significance within a decision making framework and define
the management applications of the research findings. An oral report of the research
findings is presented to a faculty committee.
Prerequisites & Notes
Minimum cumulative GPA of 3.5, completion of all core competency courses, 21
s.h. of advanced core courses or above (including QM 203, IB 207, and at least
six s.h. of the required 15 s.h. in the area of concentration), and permission
of the department chairperson. Open only to matriculated Zarb School of Business
graduate students and/or matriculated School of Education and Allied Human Services
graduate students where appropriate.
Credits: 3-6 s.h.
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