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Apr 08, 2026
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MKT 401 - Marketing Analysis and Management
Periodically
Major focus on the role and functions of marketing in modern society, strategic
planning and marketing and the types of marketing decisions made by executives.
Topical coverage includes the broad scope of marketing; the development of strategic
marketing plans; marketing information systems; marketing in a global context;
ethical, societal, and environmental considerations; consumer behavior and market
segmentation; tactical decisions relating to products, pricing, distribution,
and promotion; the integration and coordination of marketing planning with other
functional areas; and marketing audits.
Prerequisites & Notes
Open only to matriculated Zarb School of Business E.M.B.A. students.
Credits: 4 s.h.
View Course Offering(s):
Summer Session I 2026
Summer Session II 2026
Summer Session III 2026
Fall 2026
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