Apr 08, 2026  
2004-2005 Graduate Bulletin 
    
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2004-2005 Graduate Bulletin [ARCHIVED BULLETIN]

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MKT 201 - Marketing Principles and Concepts

Intensive coverage of the theory and practice of marketing. Topics include marketing strategy determination, the role of market research, consumer behavior, marketing and the law, consumerism, social and ethical responsibility of marketers, environmental considerations in marketing decision making, international marketing, as well as product, promotion, pricing, distribution, and channel policy. (Formerly Survey of Marketing.)

Credits: 3 s.h.


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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