Mar 29, 2024  
2004-2005 Graduate Bulletin 
    
2004-2005 Graduate Bulletin [ARCHIVED BULLETIN]

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MKT 207 - Marketing Management


Managerial decisions in the marketing area and approaches to making those decisions. Included are identification of opportunities and threats in a global environment; ethical and environmental considerations in marketing; analytical techniques in developing, implementing and controlling marketing plans; integration and coordination of the planning process with other functions; and market plan auditing.

Prerequisites & Notes
MKT 201 or approved equivalent. (Formerly Management of the Marketing Process.)

Credits: 3 s.h.





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