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Dec 17, 2025
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MKT 207 - Marketing Management
Managerial decisions in the marketing area and approaches to making those decisions.
Included are identification of opportunities and threats in a global environment;
ethical and environmental considerations in marketing; analytical techniques in
developing, implementing and controlling marketing plans; integration and coordination
of the planning process with other functions; and market plan auditing.
Prerequisites & Notes
MKT 201 or approved equivalent. (Formerly Management of the Marketing Process.)
Credits: 3 s.h.
View Course Offering(s):
Fall 2025
January 2026
Spring 2026
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