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Mar 29, 2024
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MKT 207 - Marketing Management Managerial decisions in the marketing area and approaches to making those decisions.
Included are identification of opportunities and threats in a global environment;
ethical and environmental considerations in marketing; analytical techniques in
developing, implementing and controlling marketing plans; integration and coordination
of the planning process with other functions; and market plan auditing.
Prerequisites & Notes MKT 201 or approved equivalent. (Formerly Management of the Marketing Process.)
Credits: 3 s.h.
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