Apr 08, 2026  
2008 Summer Sessions Bulletin 
    
Catalog Navigation
  Bulletin Home
  ** Course Offerings **
  Academic Calendar
  Distance Learning Courses
  Three-Week SSI 2008 Courses
  Courses of Special Interest
  Admission
  Registration
  Tuition and Fees
  General Information
  Schools Offering Courses
  Courses-General Info
  Preprofessional Studies
  Certificate Programs for College Graduates
  Grading System
  Campus Housing and Dining Plans
  Necessities
  Selected Resources
  Campus Map
  Accreditations
  Administrative & Academic Offices
  Administrative Hours
  Availability of Records
  Downloadable Forms
  HU at a Glance
  Study Abroad Programs & Internships
  My Personal Catalog
HELP
2008 Summer Sessions Bulletin [ARCHIVED BULLETIN]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)

MKT 131 - Principles of Advertising

Design and evaluation of advertising strategies based upon knowledge of consumer demand, advertising methods, mechanics and institutions with emphasis on media selection, copy selection, budgetary planning, legal and ethical constraints and research to determine advertising effectiveness.

Prerequisites & Notes
MKT 101 and junior class standing or above–students with fewer than 58 credits on record may not register for this course; no exceptions permitted.

Semester Hours: 3

Summer 2008 Offering:
SSII
70698:     Study Abroad: Ireland, McMellon
                   6/30-7/17 Tentative Dates


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



Facebook this Page (opens a new window)
Tweet this Page (opens a new window)
Add to Personal Catalog (opens a new window)