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Apr 24, 2024
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MKT 309 - Research Seminar in Marketing
Semester Hours: 3
Periodically
Supervised research leading to the preparation of a formal paper on an approved topic in the field of marketing. Specifically, the student identifies key marketing issues surrounding the topic and conducts comprehensive secondary research on them. Based on the results, the student then proposes and formulates a primary research plan to address the issues. The research plan includes, where appropriate, key findings from the secondary research, hypotheses relating to the issues, primary research design/ methods, sampling procedures, a data collection instrument, data analysis procedures, and the theoretical and practical implications of the potential findings. An oral presentation of the project is required at the conclusion of the semester.
Prerequisite(s)/Course Notes:
Completion of 15 s.h. of graduate course work in marketing. Corequisite: MKT 245 . Open only to matriculated M.S. in Marketing students.
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