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Apr 20, 2024
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GRON 218 - Principles and Practices for Gerontological Marketing
Semester Hours: 3
Spring
Gerontological organizations must reach-out to older people and their families in an ever-changing society. This course offers principles and practices in marketing gerontological programs and services. GRON 218 focuses primarily on strategies that not-for-profit organizations can use for marketing their programs and services to mature markets. There will also be discussions about gerontological marketing for entrepreneurial and large service organiztions.
Prerequisite(s)/Course Notes:
ANTH 215 , GRON 244 , and GBUS 220 or COUN 203 for counseling track and permission of adviser. May not be taken on a Pass/Fail basis.
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