Jul 09, 2025  
2011-2012 Undergraduate Bulletin 
    
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MKT 131 - Principles of Advertising

Semester Hours: 3
Fall, Spring
Design and evaluation of advertising strategies based upon knowledge of consumer demand, advertising methods, mechanics and institutions with emphasis on media selection, copy selection, budgetary planning, legal and ethical constraints and research to determine advertising effectiveness.

Prerequisite(s)/Course Notes:
MKT 101 and junior class standing or above.


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