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Oct 31, 2024
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MKT 124 - Consumer BehaviorSemester Hours: 3
An examination and analysis of the theories and concepts that contribute to successful domestic and international marketing approaches. Explores consumer issues concerning the acquisition, consumption, and disposition of goods, services and ideas both domestically and from a cross-cultural perspective. Topics include segmentation, perception, motivation, and decision making. Examines ethical practices on behalf of business and consumers.
Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above required – students with fewer than 58 s.h. on record may not register for this course; no exceptions permitted.
Summer 2011 Offering:
SSI
60045: 1:30-3:40 p.m., Mathur, 103 CV Starr
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