May 22, 2024  
2011 Summer Sessions Bulletin 
2011 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 169 - Marketing of Services

Semester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally. 

Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above required – students with fewer than 58 s.h. on record may not register for this course; no exceptions permitted.

Summer 2011 Offering:
80112: Distance Learning, Thelen

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