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Jul 27, 2024
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MKT 169 - Marketing of ServicesSemester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.
Prerequisite(s)/Course Notes:
MKT 101 ; junior class standing or above required – students with fewer than 58 s.h. on record may not register for this course; no exceptions permitted.
Summer 2011 Offering:
SSIII
80112: Distance Learning, Thelen
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