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Jan 13, 2025
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MKT 310 - Thesis in Marketing Research
Semester Hours: 3
Periodically
Student designs and executes a marketing research study for a company or not for profit organization to help it solve a marketing problem or evaluate a marketing opportunity. The student works individually under the guidance of a thesis adviser on a one-on-one basis. After consultation with the thesis adviser who will approve the specific topic, the student must present the proposal to the department chairperson before registering for MKT 310. The student is required to prepare a written report of the findings and make an oral presentation to a faculty committee and/or the company executives.
Prerequisite(s)/Course Notes:
9 s.h. of marketing courses, including MKT 245 , QM 203 , QM 250 and permission of the department chairperson. Corequisite: MKT 280 . Open only to matriculated M.S. in Marketing Research students.
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