Mar 18, 2026  
2014 Summer Sessions Bulletin 
    
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2014 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 101: Principles of Marketing

Semester Hours: 3

An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)

Summer Session I Offering(s):
60324: May 21-June 17; MTWR, 10:45 a.m.-1:30 p.m.; Evans; 304 C.V. Starr

60430: Study Abroad 

Summer Session III Offering(s):
80065: August 4-22; Distance Learning ; Thelen


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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