Dec 09, 2025  
2014 Summer Sessions Bulletin 
    
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2014 Summer Sessions Bulletin [ARCHIVED BULLETIN]

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MKT 101: Principles of Marketing

Semester Hours: 3

An intensive analysis of the concepts, structure and operation of the domestic and international marketing system, the development and evaluation of marketing plans, industrial and final consumers, product planning, agencies and functions of distribution, promotion and publicity, pricing, legislation, ethics, social responsibility and environmental issues.

Prerequisite(s)/Course Notes:
Sophomore class standing or above. (Students who have completed 24 s.h. or above may seek a waiver from the department chairperson.)

Summer Session I Offering(s):
60324: May 21-June 17; MTWR, 10:45 a.m.-1:30 p.m.; Evans; 304 C.V. Starr

60430: Study Abroad 

Summer Session III Offering(s):
80065: August 4-22; Distance Learning ; Thelen


View Course Offering(s):

Fall 2025

January 2026

Spring 2026



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