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Apr 19, 2024
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MKT 169: Marketing of Services Semester Hours: 3
This course focuses on the difference between goods and services and the impact of these differences on marketing of services. Topics include service quality, customer service/satisfaction, ethical issues in marketing of services, and marketing of services internationally.
Prerequisite(s)/Course Notes:
MKT 101, junior class standing or above.
Summer Session III Offering(s):
80066: August 4-22; Distance Learning ; Thelen
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