Semester Hours:3Periodically
This is the second of a two-course sequence for a thesis in marketing research (MKT 310 and 311). The student executes a research study related to a marketing problem or opportunity. The student works individually under the guidance of a thesis adviser on a one-on-one basis. The student collects data using appropriate sample size and analyzes the data by appropriate analytical methods. The student is required to prepare a written report of the findings and their implications and make an oral presentation.
Prerequisite(s)/Course Notes: MKT 310 and permission of the department chairperson. Corequisite: MKT 280. Open only to matriculated MS in Marketing Research students. (Formerly Thesis in Marketing Research.)