M.S. in Marketing

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Offered by the Department of Marketing and International Business, the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.

Program Requirements - Semester Hours: 30

Residency Workshops, see page 378

MKT 207 - Marketing Management Credits: 3 s.h.
MKT 220 - International Marketing Credits: 3 s.h.
MKT 245 - Research for Marketing Decisions Credits: 3 s.h.
MKT 247 - Consumer Behavior Credits: 3 s.h.
MKT 275 - Strategic Planning in Marketing Credits: 3 s.h.
MKT 309 - Research Seminar in Marketing Credits: 3 s.h.
QM 210 - Advanced Applications for Quantitative Analysis Credits: 3 s.h.

Choose Under Advisement From - Semester Hours: 9

Three of the following courses, selected under advisement, 9 s.h.

MKT 211 - Advertising Management Credits: 3 s.h.
MKT 212 - Strategic Marketing of Services Credits: 3 s.h.
MKT 221 - Distribution Management Credits: 3 s.h.
MKT 230 - Pricing Theory and Practice Credits: 3 s.h.
MKT 240 - Advanced Sales Management Credits: 3 s.h.
MKT 248 - Strategic Decisions for Internet Marketing Credits: 3 s.h.
MKT 249 - Product Innovation and Planning Credits: 3 s.h.
MKT 257 A-Z - Seminar: Special Topics in Marketing Credits: 3 s.h.
MKT 280 - Advanced Marketing Research Credits: 3 s.h.
MKT 330 - Graduate Internship Credits: 3 s.h.

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M.S. in Marketing

Program Requirements - Semester Hours: 30

Choose Under Advisement From - Semester Hours: 9