M.S. in Marketing Research

Print Degree Planner (opens a new window) |

Offered by the Department of Marketing and International Business, the Master of Science in Marketing Research is designed to meet the demands of professionals who want to assume specialized responsibilities in the field of marketing research.

Program Requirements - Semester Hours: 33

See Residency Workshops

BCIS 205 - Management Information Systems Credits: 3 s.h.
MKT 207 - Marketing Management Credits: 3 s.h.
MKT 245 - Research for Marketing Decisions Credits: 3 s.h.
MKT 247 - Consumer Behavior Credits: 3 s.h.
MKT 280 - Advanced Marketing Research Credits: 3 s.h.
QM 210 - Advanced Applications for Quantitative Analysis Credits: 3 s.h.
QM 250 - Multivariate Data Analysis Methods Credits: 3 s.h.

Choose From - Semester Hours: 3

One of the following BCIS/QM courses, selected under advisement, 3 s.h.:

BCIS 212 - International Information Technology Credits: 3 s.h.
BCIS 215 - Database Management Systems Credits: 3 s.h.
BCIS 225 - Knowledge-Based Decision Support Systems Credits: 3 s.h.
BCIS 257 A-Z - Seminar: Special Topics in Business Computer Information Systems Credits: 3 s.h.
QM 215 - Business Forecasting Credits: 3 s.h.

Choose From - Semester Hours: 3

One marketing elective, selected under advisement, 3 s.h.

MKT 310 - Thesis in Marketing Research Credits: 3 s.h.
MKT 311 - Thesis in Marketing Research Credits: 3 s.h.

Search

Search

Bulletin

M.S. in Marketing Research

Program Requirements - Semester Hours: 33

Choose From - Semester Hours: 3

Choose From - Semester Hours: 3