Aug 17, 2018  
2007-2008 Graduate Studies Bulletin 
2007-2008 Graduate Studies Bulletin [ARCHIVED BULLETIN]

Marketing, M.B.A.

Return to {$returnto_text} Return to: Graduate Programs Offered

Component IV: The Marketing Concentration - Semester Hours: 15

With permission of the Graduate Programs Office, in consultation with the department chairperson to set general policy, students may substitute an elective course outside of their major area for one of these courses.
  • Five electives in area of concentration selected under advisement (including at least one international course in the area of concentration), 15 s.h.

Objectives of the M.B.A. Program

Objectives of the Master of Business Program

  • Provide qualified students (who already hold baccalaureate degrees) with a professional perspective, broad exposure to the functional areas of business, specialized instruction in the leadership aspects of business, integrative capstone courses, and an opportunity to gain expertise in a specific field of business.
  • Serve individuals with a strong commitment to managerial careers in business, government or the not-forprofit sector who exhibit the potential for leadership in the global business community.
  • Offer a wide range of M.B.A. concentrations.

Return to {$returnto_text} Return to: Graduate Programs Offered