Marketing, M.S.

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Offered by the Department of Marketing and International Business, the Master of Science in Marketing is designed to meet the demands of professionals who want to assume middle- and upper-level positions within the marketing function. An emphasis is placed on the design, integration, implementation, and review of marketing plans.

Objectives of the Master of Science in Marketing

To prepare students for middle- to upper-level positions within the marketing function at a variety of organizations.
To develop marketing specialists who can understand and analyze marketplace dynamics, interpret consumer trends, and plan and execute marketing strategies.
To emphasize the design, implementation, and review of comprehensive marketing plans across a variety of situations.

Program Requirements - Semester Hours: 30

MKT 203 - Marketing Analysis and Management Semester Hours: 3
(See footnote)
MKT 220 - International Marketing Semester Hours: 3
MKT 245 - Research for Marketing Decisions Semester Hours: 3
MKT 247 - Consumer Behavior in the Global Environment Semester Hours: 3
MKT 275 - Strategic Planning in Marketing Semester Hours: 3
MKT 309 - Research Seminar in Marketing Semester Hours: 3
QM 203 - Advanced Quantitative Analysis for Managers Semester Hours: 3

Choose Under Advisement From - Semester Hours: 9

Three of the following courses, selected under advisement, 9 s.h.

MKT 211 - Advertising Management Semester Hours: 3
MKT 212 - Strategic Marketing of Services Semester Hours: 3
MKT 221 - Distribution Management Semester Hours: 3
MKT 222 - International Promotional Campaigns Semester Hours: 3
MKT 230 - Pricing Theory and Practice Semester Hours: 3
MKT 231 - Sports and Entertainment Marketing Semester Hours: 3
MKT 240 - Advanced Sales Management in the Global Environment Semester Hours: 3
MKT 248 - Strategic Decisions for Internet Marketing Semester Hours: 3
MKT 249 - Product Innovation and Planning Semester Hours: 3
MKT 257 A-Z - Seminar: Special Topics in Marketing Semester Hours: 3
MKT 280 - Advanced Marketing Research Semester Hours: 3
MKT 330 - Graduate Internship Semester Hours: 3

Footnote

Students who have taken at least 18 semester hours in Marketing with a B average or better prior to enrolling in the M.S. in Marketing program may substitute a graduate Marketing elective for MKT 203.