Apr 17, 2024  
2020-2021 Graduate Studies Bulletin 
    
2020-2021 Graduate Studies Bulletin [ARCHIVED BULLETIN]

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MKT 310 - Thesis in Marketing Research I


Semester Hours: 3
Periodically
This is the first of a two course sequence for a thesis in marketing research (MKT 310 and 311 ).  The student designs a research study related to a marketing problem or opportunity.  The student works individually under the guidance of a thesis adviser on a one-on-one basis.  First, the student conducts a comprehensive literature review of a current marketing issue. Based on the review, the student then develops hypotheses, designs a sampling procedure, and creates an instrument for an empirical study.

Prerequisite(s)/Course Notes:
9 s.h. of marketing courses, including MKT 245  and BAN 250  and permission of the department chairperson. Open only to matriculated MS in Marketing Research  students. (Formerly Thesis in Marketing Research.)





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