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Dec 01, 2024
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MKT 310 - Thesis in Marketing Research I
Semester Hours: 3
Periodically
This is the first of a two course sequence for a thesis in marketing research (MKT 310 and 311 ). The student designs a research study related to a marketing problem or opportunity. The student works individually under the guidance of a thesis adviser on a one-on-one basis. First, the student conducts a comprehensive literature review of a current marketing issue. Based on the review, the student then develops hypotheses, designs a sampling procedure, and creates an instrument for an empirical study.
Prerequisite(s)/Course Notes:
9 s.h. of marketing courses, including MKT 245 and BAN 250 and permission of the department chairperson. Open only to matriculated MS in Marketing Research students. (Formerly Thesis in Marketing Research.)
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