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Nov 21, 2024
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PUBL 174 - Book PromotionSemester Hours: 3
Fall, Spring
Various activities by which a publisher markets a book: book promotion, field sales, book retailing. Covers the development of catalogs, advertising, media promotion, field sales calls, distribution to bookstores, libraries and wholesalers.
Prerequisite(s)/Course Notes:
WSC 001 or WSC 002 . Not for Liberal Arts Credit. Credit is given for this course or ENGL 174, not both. (Formerly ENGL 174 Book Promotion).
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