Dec 25, 2025  
2023-2024 Undergraduate Bulletin 
    
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2023-2024 Undergraduate Bulletin [ARCHIVED BULLETIN]

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MKT 169 - Marketing of Services

Semester Hours: 3
Periodically

This course focuses on the difference between goods and services and the impact of these differences on the marketing of services. Topics include measuring customer perceived service quality, gaps in service development and delivery, service blueprinting, customer service/satisfaction, ethical issues in marketing services, and marketing of services globally.

Prerequisite(s)/Course Notes:
MKT 101  and junior class standing or above.


View Course Offering(s):

Fall 2025

January 2026

Spring 2026



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