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Nov 27, 2024
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RTVF 043 - Radio Station Promotion and BrandingSemester Hours: 3
Fall
This course focuses on the theories and practices of radio station imaging and production. “Station imaging” and “creative enhancement” are general terms used to describe the elements produced internally by a radio station to promote and/or market itself. Imaging is both an internal promotional approach, and an external marketing strategy, that refers to how a broadcaster positions its radio station within the marketplace. Through classroom lectures, practical studio production work, and a broad array of assignments and readings, students will become familiar with the technical terms and strategic practices associated with radio station imaging. Students will gain the skills necessary to create radio “sweepers,” music menus, and “promos” for shows, special events, and contests. The course is designed to give students a critical appreciation for how audio elements create a particular effect, and to understand how writing and editing play a role in shaping perceptions of the listener. Other topics include copyright restrictions, acquiring music and sound effects for productions, and developing image campaigns. Students will produce all of the projects on advanced digital production software.
Prerequisite(s)/Course Notes:
RTVF 021 or by permission of department. No liberal arts credit. Lab fees additional. May not be taken on a Pass/D+/D/Fail basis.
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