BAN 172 - Social Media and Web Analytics

Semester Hours: 3

The course is designed to provide students with the ability to collect and analyze unstructured data from social media and the Web. This course focuses on the automatic discovery of patterns and insights from the data represented by text and linkage structure. The topics covered in this course include web crawling, information retrieval, text mining, graph mining, and related applications (e.g., analyzing fan pages, examining friendships, recommender systems, sentiment analysis, and profiling).

Prerequisite(s)/Course Notes:
BAN 101  and IT 015 .

View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026