MUSB 104 - Artist Management in the Music IndustrySemester Hours: 3
This course explores the role and function of the artist manager in the music industry. Students will progress through every aspect of an artists’ career through lectures and weekly projects. The course begins with talent discovery (the A&R process); from there students will learn how to raise capital, release and promote an independent album, identify and work with producers, record labels, booking agents, music publishers and sponsors/endorsements for your artist. Lastly, students will devise a strategic release plan to serve the artist while administering the financial, legal and creative aspects of the operation.
Prerequisite(s)/Course Notes:
MUSB 102 , MUSB 103 . Open to Music Business Majors only.
Note: Credit is given for this course or MUS 180G, not both. Not for liberal arts credit. (Formerly, MUS 180G Artist Management in the Music Industry.)
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