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Nov 25, 2024
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PR 131 - Sports PromotionSemester Hours: 3
Periodically
Sports public relations and communication practitioners must select the most appropriate strategies for disseminating information, managing reputations, handling crises, and nurturing a positive relationship with media and audiences to keep teams and athletes in a positive public light. This foundational course will present an overview of the elements of public relations and their unique relevance to the sports industry. The application of sports public relations tactics, including promotional media, social media, media relations, public relations campaigns, and high-level management responsibilities related to sports information, will be emphasized.
Prerequisite(s)/Course Notes:
PR 100
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