Mar 26, 2026  
2023-2024 Undergraduate Bulletin 
    
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2023-2024 Undergraduate Bulletin [ARCHIVED BULLETIN]

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PR 122 - Live Event Promotion

Semester Hours: 3
Periodically
This course will survey effective PR practice for live entertainment and performance tours and events; including musical artists, and performance shows (ex: comedy, dance, and book tours). Students will focus on media training for artists/performers/creatives, tour routing, budgeting, planning, media relations, and cross-promotion with brand merchandising. Discussion will include artist/performer/creatives brand strategy for domestic and international traditional, digital and social reach, as well as business management with entertainment venues. The course will emphasize how live, entertainment events are incorporated and coordinated into broader brand strategy for entertainment performers.


View Course Offering(s):

Summer Session I 2026

Summer Session II 2026

Summer Session III 2026

Fall 2026



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