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Nov 22, 2024
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PR 122 - Live Event PromotionSemester Hours: 3
Periodically
This course will survey effective PR practice for live entertainment and performance tours and events; including musical artists, and performance shows (ex: comedy, dance, and book tours). Students will focus on media training for artists/performers/creatives, tour routing, budgeting, planning, media relations, and cross-promotion with brand merchandising. Discussion will include artist/performer/creatives brand strategy for domestic and international traditional, digital and social reach, as well as business management with entertainment venues. The course will emphasize how live, entertainment events are incorporated and coordinated into broader brand strategy for entertainment performers.
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